We have seen them on the campaign trail. We have seen them lampooned on Saturday Night Live. Now we have seen the two candidates stand next to each other and question each other’s judgment and policies. Presidential debates are usually overhyped and Friday’s was no exception: their views on the economy and foreign affairs were bracketed by rigid adherence to talking points and a low degree of polarization. A few jabs were traded about presidential seals and songs about bombing Iran, but, much to the dismay of pundits, there was no winner or loser. Each candidate’s supporters were positively reinforced by their performance: Obama fans saw that he was calm and articulate, proposing populist reforms. McCainiacs were happy that their man showed determination, wisdom, and won the praise of Obama eleven times (according to strategist Steve Schmidt).
Whatever. Despite front-page coverage on national newspapers, rabid blogging, and sporadic rallies across the country, the percentage of Americans who are willing to sit down and learn about these men and what they stand for is tiny. 52.4 million people watched the first debate of the so-called most important and historic election in our lifetime—at a point in our history where the stakes could not be higher from eight years of dumbfoundingly awful leadership. Yet this is no record (62.5 watched the first Kerry-Bush debate four years ago). In fact, by my calculation, of the approximately 201 million people who are of voting age (and who are not illegal or felons), only 26 percent of them tuned in.
And really, why is that surprising? Polls continuously show that Americans are uneducated not only about their elected officials, but about government in general. Political enthusiasm is more of a cult than mainstream. Those of us who follow politics closely can pinpoint the egregious verbal gaffes that Sarah Palin has made in her month in the national spotlight, but some people do not even know the names of the candidates who are running.
The Washington Post highlighted one such subset of people in surveying a depressed town in Mississippi. Median household income is low, high school dropout rates are high, employment is not stimulating, and the people think that politicians are far too detached from their world to impact their lives. These are not the people who cheer at rallies, holding signs for Hope and Change—they are suspicious of both of those buzzwords. How could Senator McSeven-Houses and Senator OHarvard possibly know what they go through?
The Obama campaign immediately attacked McCain after the debate for failing to acknowledge what he would do to help the “middle class.” But the middle class is fine. Why not concentrate on how to help the lower class? After all, as long as the middle class does not slip down into the latter category, they will still manage to own a house, afford food, and have the hope of putting their children through college. Is it a middle class problem that neither parents nor children have high school diplomas? That neither parents nor children see the efficacy of voting?
On Father’s Day, Barack Obama said that empathy was key to relationships. “Not sympathy, but empathy—the ability to stand in somebody else’s shoes; to look at the world through their eyes. Sometimes it’s so easy to get caught up in ‘us,’ that we forget about our obligations to one another. There’s a culture in our society that says remembering these obligations is somehow soft—that we can’t show weakness, and so therefore we can’t show kindness.” He was talking about the necessity of fathers in helping grow a family, but both candidates would do well to heed his advice. Take the road less traveled by—show these people that you are not all talk. Offer to bring new technology and new industries to towns. Encourage kids to complete school. How about gathering all fifty governors and pledging federal support in reviving and expanding failed towns in exchange for the states’ ability to increase graduation rates and employment?
The elites have been vilified; the middle class has been lionized. Many others, though, have been forgotten. Yes, there have been many people struggling over the past eight years. But some people have been struggling for decades. True enough, not all small towns are struggling and not all residents are immune to the dynamics of the political landscape. But if these men are unilaterally declaring Hope and Change, they need to work hard to win over those who fall under the scope of the Hope-radar.



